Imagine Advanced Dental Arts
The challenge
A 40-year practice competing with several dental groups for the same Lawrence Township searches. The goal: own the map pack and turn that visibility into phone calls.
What I did
- Closed Business Profile category gaps against the main local competitors.
- Built the citation set and wrote posts targeting nearby Princeton and Ewing.
- Ran a milestone press release picked up by 160+ sites, including Benzinga, Digital Journal and MENAFN.
- Built 120 links over three months and replied to every new review.
Results
- #1 for "best dentist in Lawrenceville NJ", "Lawrence Township cosmetic dentistry" and "teeth whitening".
- 1,069 calls in six months, peaking at 219 in September 2025.
